Not long ago, I hauled a load of products from the M&S beauty hall. Apivita was one of the newer brands purchased. Since 1979, Apivita was one of the first natural cosmetics companies in Greece. They claim that all their products have at least 80-100% natural ingredient content.
I'm always a sucker for a tinted lip balm, so I chose their Pomegranate Lipcare (other variations include: blackcurrant, propolis, chamomile, pink rose and cocoa butter). It contains nourishing beeswax and organic olive oil, has a pleasant fruity scent, and leaves a delicate (read: barely there) tint to the lips.
You can barely see the pink tint on the back of my hand (try screwing your eyes up a little!) And I swatched this really heavily!
Lack of tint aside, this did feel pleasantly moisturising, but staying power was pretty poor: no more than 2-3 hours, at best. Another sticking point was the hopeless packaging. It's pretty flimsy, comes open easily in your bag, and the barrel keeps swivelling back down every time I try to pop this on my lips. (That's why I had to photograph it on its side).
Would I repurchase? No.
Now, if only Terry de Gunzburg made a tinted Baume de Rose...
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